- Sketch on paper first. You have more creative freedom on paper, even if you can't draw. My students fight me on this, but when doing logo design, I often have them to sketch out ideas and tell them that no idea is a dumb idea. Brainstorming is key to creativity.
- Design in black and white first. He suggested color is key to branding, not the logo itself. Worry about the color after the design. Great point! I don't typically do this, but I will for here on out. I think it's important that a design work in multiple media, and starting black and white is a great way to accomplish that.
- Don't expect to get it the first time. Though we want it now, these things take time. It's a trial and error process. Rough sketches are fine.
- Hmm... he said 5 tips, but I am not sure I found point 4... :) Maybe spend time getting inspiration from other sources? Will, what was the fourth one? I am going crazy!
- Change your routine. We often can hit a creative block or just can't move past frustration. He suggested changing your routine that day to try to get yourself thinking a different perspective (having lunch elsewhere, work in a different environment, take a walk, etc.). I would love to come up with a fun "brain break" for my students when they are struggling to create. I've heard bouncing balls and things can be helpful?
NOTE: Will has a series on this channel where he critique's logos from other people. That might be a great watch for your students before they create logos, both to see ideas and to get an idea of the good and bad of logo design.
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